Celebrate Maidenform: Craftsmanship Meets Innovation

Your lifestyle upgrade starts here—shop our exclusive Maidenform collections.

MaidenformWomen's Firm Foundations - Hi-waist Thigh Slimmer Thigh Slimmers

4.1

R1,529

Maidenform Women's Love to Lift-Fishnet Plunge Push Up Everyday Bra

4.3

R2,359

Maidenform Women's Shapewear Cami Tank Top, Tummy Control Shapewear Tank, Longer Length Back-Smoothing Shapewear for Women

4.3

R924

Maidenform Women's Tame Your Tummy Shapewear Briefs

4.0

R684

MaidenformWomen's Fat Free Dressing Camisole Shapewear Top

4.3

R1,189

Flexees Maidenform Women's Shapewear Minimizing Hi-Waist Boyshort

4.0

R316

Maidenform Women's Shapewear Tummy Control Bodysuit, Tummy Control Body Suit, High-Waist Thigh Slimmer, Shapewear for Women

4.2

R1,159

Maidenform Women's Natural Boost Demi Bra Everyday

4.3

R1,389

Maidenform Women's Shapewear Waist Nipper Cinchers

4.1

R1,469

Maidenform Women Bra

4.2

R214

Maidenform Women bra

3.8

R226

Flexees Women's Maidenform Slim Waisters Thigh Slimmer

4.0

R324

Maidenform Women's Low Back Bra Converter

3.6

R297

Flexees Maidenform Women's Shapewear Hi-Waist Brief Firm Control

4.2

R338

MaidenformWomen's Dreamwire Push Up Underwire Bra

4.3

R1,089

Maidenform Women's & Girls Regular wear Hipster Seamless Underwear No Show Stretch Panties Silky Invisible ice Silk Panty M to XXL

4.0

R357

MaidenformWomen's Underwire Bra, Love the Lift Smoothing Lace Demi Bra, Push-up Bra for Women

4.2

R804

MaidenformWomen's One Fab Fit Modern Demi Underwire T-Shirt Bra

4.2

R664

Maidenform Women's Fat Free Dressing High Waisted Boyshort Control Knickers

4.0

R1,209

Maidenform Women's Everyday Full Coverage Cushioned Underwire Bra

4.3

R1,089

Maidenform Women's Dreamwire Back Smoothing Underwire Bra

4.1

R879

Maidenform One Fab Fit Full Coverage T-Shirt, Women's Lightly Lined Racerback Bra

4.3

R1,119

Maidenform Women's Custom Lift Strapless Underwire Bra

3.9

R749

Maidenform Women's Natural Boost Demi Bra

4.2

R849

Maidenform Girls' Seamless 3-Pack Beginner Crop Bra (Little Big Kids)

4.6

R2,009

Maidenform Women's Waist Trainer Shapewear, Tummy Control Waist Cincher with Lace, Ultra Firm Control Corset

4.0

R769

Maidenform Women's Shapewear Underwear, High-Waisted Body Shaper Shorts, Shapewear Tummy Control Boyshort

4.0

R614

Maidenform Women's Shapewear Underwear, High-Waisted Shapewear Panties, Shapewear Tummy Control Shaping Brief, Firm Control

4.0

R719

MaidenformWomen's Hipster Underwear, Low-rise Cheeky Panty, Scalloped Lace Hipster Panty, 3-pack

4.7

R1,099

Maidenform Women's M Seamless Lift Bralette, Wireless Long-line Convertible Tank-style Bralette

3.7

R754

Maidenform Women's Shapewear Cami Tank Top, Tummy Control Shapewear Tank, Back Smoothing Cami Shapewear for Women

4.0

R1,189

Maidenform Women's Comfort Devotion Your Lift Underwire Bra Convertible Straps

4.2

R894

Maidenform Women's Shapewear, Tummy Control Thigh Slimmer Shapewear, Best Shaping Mid-Thigh Shorts Shapewear for Women

4.2

R839

Maidenform Women's Shapewear High-Waist Thigh Slimmer, Tummy Control Thigh Slimmer Seamless Short, Firm Control Shapewear

4.0

R1,489

Maidenform Women's Wireless Bralette, Pure Comfort Lace Longline Bra, Convertible Bra for Women

3.9

R844

MaidenformWomen's Open Bust Body Shaper FL1856

4.5

R1,419

Maidenform Women's One Fab Fit Underwire Bra, Convertible Bra

4.2

R839

Maidenform Women's Shapewear High-Waist Thigh Slimmer, Tummy Control Thigh Slimmer, Firm Control Shapewear for Women

4.2

R799

Maidenform Women's Boyshort Underwear, Stretch Cotton Boyshort Panties for Women, Assorted, 3-pack

4.4

R829

MaidenformWomen's Ultra Firm Body Shaper with Built-In Underwire Bra

4.1

R1,899

Maidenform Women's Boyshort Underwear, Microfiber With Lace Boyshort Panties, One Fab Fit, 3-pack

4.3

R744

Maidenform Women's High Waist Firm Control Shaping Brief

4.1

R774

MaidenformWomen's Shapewear High-Waist Thigh Slimmer, Tummy Control Thigh Slimmer, Firm Control Shapewear for Women

4.2

R799

Maidenform Women's Tanga Underwear, Lace Tanga Panty, Cheeky Panties, Solid Or Assorted, 3-pack

4.6

R854

Maidenform Women's One Fab Fit T-shirt Bra, Lightly-lined Underwire Bra, Racerback Bras for Women

4.2

R445

Maidenform Women's Shapewear, Tummy Control Thigh Slimmer Shapewear, Best Shaping Mid-Thigh Shorts Shapewear for Women

4.2

R709

Maidenform Womens Strapless Multiway Wireless Bra

3.9

R627

Maidenform Women's High Waist Boys'hort Shapewear

4.0

R649

Maidenform Comfort Devotion Lace Bra, Smoothing Full-Coverage T-Shirt Bra for Everyday Comfort, Comfortable Lace Bra

4.3

R599

Maidenform Women's Shapewear Underwear, High-Waisted Shapewear Panties, Shapewear Tummy Control Shaping Brief

4.1

R904

MaidenformWomen's Lace Thong Shapewear, Firm Control Shaping Thong with Lace, Moisture-Wicking Shapewear

3.7

R519

MaidenformWomens M Soft Support Wireless Bralette

R914

Maidenform Comfort Devotion Demi T-Shirt Bra, Velvety Full-Coverage Bra, Comfortable Bra with Convertible Straps for Everyday

4.3

R829

Maidenform Women's Fat Free Dressing Camisole Vest, Weiß, Small

3.9

R1,139

Maidenform Women's, Everyday Luxe T-Shirt, Wireless Convertible Bra

4.8

R1,109

Maidenform Women's Comfort Devotion Extra-Coverage Bra Everyday, Opaque

4.3

R781

Maidenform Women's Elastic Bra Strap Holder

3.9

R453

Maidenform Women's Natural Boost Demi Bra Everyday

4.3

R794

BaliWomen's Minimizer Bra, Passion for Comfort Full-Coverage Underwire Bra, Seamless Cups

4.1

R829

Maidenform Women's M Seamless Crop Tank Wireless Bralette

3.6

R984

MaidenformWomen's Full Coverage Bra

R1,269

Maidenform Women's Dreamwire Strapless Multiway Underwire Bra

4.1

R924

Maidenform womens 1866

4.5

R1,349

MaidenformWomen's Comfort Devotion Embellished Extra Coverage Contour Bra

4.4

R738

Maidenform Women's M Modern Comfort Pullover Bralette, Wireless Bra, No-Roll Lightweight T-Shirt Bra for Everyday Wear

3.9

R844

Maidenform Womens One Fab Fit Everyday Demi Underwire Bra

4.1

R829

Maidenform Women's Barely There Underwire Bra, Convertible Straps

4.0

R924

Maidenform Women's Lilyette Minimizer Underwire Lace Trim, Microfiber Full Coverage Bra

4.2

R844

MaidenformWomen's Comfy Soft Full Coverage Underwire Bra 09404 T-Shirt, Black, 34C

4.3

R774

Maidenform Women's Hi-Cut Underwear, Barely There Invisible Look High-Waisted Panty, 3-Pack

4.0

R764

Maidenform Women's All Over Lace Thong 3 Pack

4.5

R829

Maidenform Women's Comfort Devotion Hipster Underwear No Show

4.4

R408

Maidenform Women's Shapewear Waist Nipper Cinchers

4.0

R1,429

Maidenform Women's Boyshort Underwear, Microfiber Boyshort Panties, Full-coverage Panty, 3-pack

4.4

R739

Maidenform Women's Open Bust Body Briefer Shaper

4.2

R1,559

Maidenform Damen Pretty Collection-BodyBriefer with Lace Miederslip

3.9

R1,689

Maidenform Women's Pure Genius Racerback Bra Full Coverage

4.1

R1,429

MaidenformWomen's Control Knickers (pack of 2)

4.3

R1,269

Maidenform Women's Sleek Smoothers WYOB BodyBriefer Bodysuit

4.0

R1,749

Maidenform Women's Shapewear Ultimate Slimmer WYOB BodyBriefer Bodysuit

4.1

R1,669

MaidenformWomen's Fat Free Dressing High Waisted Shaping Control Knickers

4.1

R1,199

Maidenform Women's Ultimate Slimmer WYOB Shaping Bodysuit

4.1

R1,759

Maidenform Women's Love The Lifttm Dreamwiretm Push Up Bra Lift

4.5

R1,479

Maidenform Women's Briefs

3.9

R939

Maidenform Women's Boy Short Panties (Pack of 3)

4.3

R744

Maidenform Women's Sculpts Open Bust Romper, Ultra Firm Control Compression Shapewear Waist

4.2

R1,289

Maidenform Women's Comfort Devotion Extra-Coverage Bra Everyday, Opaque

4.3

R1,329

Flexees Women's Cover Your Bases Smoothing Slip Short

4.2

R1,179

Maidenform Women's Sleek Smoothers - Thigh Slimmer Control Knickers

4.0

R1,399

MaidenformWomen's Comfort Devotion Embellished Extra Coverage Contour Bra

4.3

R1,509

Maidenform Women's Open Bust Body Shaper FL1856

4.4

R1,759

MaidenformWomen's Easy Up - Waist Nipper Waist Clinchers

3.9

R1,429

Maidenform Women's Comfort Devotion One Fabulous Fit Wireless Bra, Opaque

3.9

R1,303

MaidenformWomen's Bra

R2,289

Maidenform Women's Bra, Opaque

4.1

R914

MaidenformWomen's Boy Short Panties (Pack of 3)

4.3

R1,219

MaidenformWomen's One Fabulous Fit 2.0 Half Cup Bra

4.2

R1,199

Maidenform Women's Take Inches Off - Unitard Bodysuit

4.0

R1,749

Maidenform Women's Comfort Devotion Embellished Extra Coverage Bra

4.4

R769

Maidenform Women's Slim Waisters Hi Waist Thing Thigh Slimmer

4.0

R1,379